Beleaf is a kids' brand that offers children's toys. Studio Hoedt was responsible for creating the visual identity that amplifies this playfulness. We created a typographic word logo, uniquely customized here and there, a joyful color palette, and visual elements that capture the essence. We also introduced a submark. This cleverly utilizes the initial and final letters, forming 'Bf,' which charmingly represents 'best friends' – a playful nod to the innocent friendships of childhood.
The logo was created to reflect the brand's identity and also have a flexible look, so it could potentially be used for children's clothing in the future.